I suppose that all depends on how you look at things. I always hope to make enough money on add revenue to pay for the ammunition I shoot up in the videos. Some months I succeed in that effort, other months, not so much! When I first started making videos and posting them to Youtube, I did so because I saw so much inaccurate information being posted there. This was back around 2012 or so, and I think there is better info being posted today. The other thing that bothered me about YT firearm videos at the time was the image of American shooters/firearm aficionados they conveyed to the world. Sometimes the information was good, but it was conveyed in such a manner as to cast us all in a poor light.
In the beginning, I saw my videos as an extension of my being a long-time firearms instructor. It quickly developed into an enjoyable hobby. The biggest thing I get from it is the contact/communication it affords me with shooters and firearm owners across the country and around the world. Believe it or not, I’m something of an introvert (I think that has something to do with having 30 years of Police work under my belt). The videos and by extension the communication they allow, provide me an interaction with others that I really enjoy (Like those on this forum, for example). My goal has always been to make videos that are informative, entertaining, and which present Americans, Police Officers, Military members/veterans, and firearm owners positively to the global audience. A couple of days ago, my subscriber count topped 10,000. While I realize that is fairly small compared to some of the major YT channels, I’m proud to know that the videos I produce have been appealing enough to so many people that they took time to hit the “subscribe” button.